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The Best Days Are Spent Outside
Whether it's on the water, down a backroad, or beneath the pines, every collection is inspired by the places that keep calling us back
More Than a Day on the Water
Made for the moments you'll remember long after the sun sets.
The First Cast Collection marks the beginning of Backwater Co.
What started as a single idea has grown into the first chapter of a much bigger vision. This collection represents where our story begins, but it's only the first cast.
Backwater Co. was built with the belief that the outdoors is more than one pursuit. While our first collection is inspired by life on the water, our vision reaches far beyond it.
In the years ahead, we'll continue creating collections inspired by every corner of the outdoors—from fishing and waterfowl to hunting, camping, hiking, and the places that bring people together. Every collection will tell its own story, while staying true to the values that started this brand.
Our goal is simple: to create an outdoor brand that anyone who loves being outside can call their own.
This is where Backwater Co. begins.
We're just getting started.
Our Story
Every brand has a story.
Backwater Co. started with a simple question.
About a year ago, I saw someone wearing a white T-shirt with a swim jig on the back. It immediately caught my attention, so I asked where they got it. I remember thinking, "Finally... I found the brand I've been looking for."
I've always loved spending time outdoors, especially bass fishing, and I wanted apparel that reflected that lifestyle. But after looking through their website, I realized there were only a handful of designs.
That started a search that lasted for months.
I wasn't looking for just one great shirt—I was looking for a brand. A brand that represented early mornings at the boat ramp, evenings around a campfire, gravel roads, quiet water, time in the woods, and the memories made along the way.
The more I searched, the more I realized something was missing. I found brands that focused on one pursuit, but I never found one that truly represented the entire outdoor lifestyle the way I imagined it. Bass fishing was where that search began because it's what I love most, but I always envisioned something much bigger.
Eventually, I stopped searching.
I decided to build the brand I had been looking for all along.
That's how Backwater Co. began.
The First Cast Collection reflects where this journey started—on the water. But it isn't where the story ends. As Backwater Co. grows, so will the collections. From fishing and waterfowl to hunting, camping, hiking, and everything in between, my goal is to build a brand that represents everyone who finds peace, purpose, and adventure outdoors.
More than anything, I hope Backwater Co. encourages people to spend more time outside, appreciate God's creation, and make lasting memories with the people they care about most.
This journey has been guided by faith, hard work, and a belief that the best days are often the simplest ones.
Thank you for being part of it.
Built for the Outdoors.
— Jackson Parks
Founder, Backwater Co.
